This cookie is installed by Google Analytics. This cookie is used by Google Analytics to understand user interaction with the website. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. It’s a useful tool that shows all of the above information, as well as numerous additional insights on color pairings.Īnalytical cookies are used to understand how visitors interact with the website. The end result is referred to as the “color value”.īuy a color wheel online or at a craft store for under $10. We can do this by mixing the original “pure” color with white, gray or black to produce tints, tones and shades. Remember burnt sienna from the crayon box?)īut what if we want to spice things up a bit? Sometimes in design we need to soften, darken or otherwise moderate a color. (That’s the proper name anyway, You may see more interesting names used in marketing, like indigo, teal, etc. Tertiary colors are named for the two colors that comprise them, so blue + violet = blue violet. These colors are next to each other on the color wheel.
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